“If I had ten hours to chop down a Cherry tree, I’d spend nine sharpening my axe.” – George Washington

It is no big secret the path leading to success on any mission begins with diligent research. In our line of work you learn to question everything. The facts are key. The same can be said for your brand.

Do your homework. The principle is timeless and evidence sound. To separate fact from fiction, and, your business from the pack, start out by knowing where you stand.

Key Considerations:

  • Who are you?
  • How did you get here?
  • What should you do next?

Tools of the Trade:

  • Insight
  • Hindsight
  • Foresight