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Using the Web to change perceptions about Gabberts
Gabberts, a leading home furnishings retailer, asked us to help modify customer perceptions about its business, and drive more traffic to its stores in the process. Gabberts' customers knew that the retailer provided quality furniture and great service, but did not realize the variety of styles offered to fit different lifestyles and price ranges. As part of our extensive web site redesign, we created a section that helps customers identify their "style," and locate furniture and accessories to match that look. We also incorporated additional information and tools (such as online registration for store events), to help promote the many services that Gabberts offers to help customers reinvigorate their living spaces. |
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