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Interactive marketing campaign for Carlson Lifestyle Living
Carlson Lifestyle Living, a provider of custom luxury homes in the San Antonio area, wanted to test how the Internet could be used as a marketing tool to create more leads and sell more properties. We planned, designed and managed a banner ad campaign that ran on a group of targeted web sites, based on audience profiles. Likewise, we created an email campaign that was targeted to specific email lists, matching the profiles of CLL customers. Our online campaigns generated above-average click-through rates, and increased conversion rates by 200% domestically and 400% internationally. In addition, CLL received seven times as many requests for information as it did prior to the campaigns. |
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