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Repositioning Cinequipt via a new identity
Cinequipt, based in Minneapolis, is the Midwest's leading provider of film and video equipment rental for commercial and motion-picture productions. The company needed a more modern identity that better reflected its standing in the industry, along with new selling tools that better communicated its breadth of cutting-edge offerings. The new logo we created gives the company a striking look and a colorful flair. In addition to the logo and identity materials, we created a sales brochure, tongue-in-cheek print ad campaign, product catalog, direct-mail postcards and a comprehensive web site that even allows Cinequipt customers to access equipment rental quotes, 24 hours a day. |
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