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Creating a new identity for Bull Run Roasting Company
The owners of Beatitude Roasting Company — a premium coffee roaster and supplier to coffeehouses and restaurants — challenged us to create a new, more distinctive identity for their expanding business. Together with the owners (Civil War buffs) we settled on the name Bull Run Roasting Company. In addition, we designed a new company logo, identity materials, sales collateral and a web site with an online store. And we continue to create point-of-purchase, packaging and other marketing materials for Bull Run and its clients. This distinctive new personality has allowed the company to develop relationships with high-profile retailers such as Target, Lunds, Byerly's, Figlio, St. Paul Grill, Goodfellows and more. |
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