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Advertising to Sales Ratios
Report of average advertising dollars as a percentage of sales, listed by industry/business class.
Business Plan Checklist
A helpful checklist for preparing a business plan.
Direct Navigation vs. Online Search Functions
Is Direct Navigation More Popular than Online Searches? This report from WebSideStory compares direct navigation with online search functions.
Driving Site Traffic
Useful site traffic generation techniques.
Email Marketing Tips
37 email tips every marketer should read before pressing send - prepared by TargitInteractive.
Internet Dayparts
An OPA (Online Publishers Association) whitepaper on "The Existence and Characteristics of Dayparts on the Internet."
Keyword Search Links
Contains a list of links to view the top searches at popular search engines, some are in real-time.
Maximize the ROI of Your Search Engine Marketing
A whitepaper published by iProspect which explores how to maximize the ROI of your search engine marketing by measuring beyond click-through.
Measuring E-newsletter Success
A report by Debbie Weil of ClickZ - explains open rates, click-throughs, unsubscribes, new subscribes, forwards or passalongs, etc.
Measuring On-line Advertising Success
This research study by the IAB (Interactive Advertising Bureau) compares different ad sizes and formats and their effectiveness.
Merchant Account Buyers Guide
A guide published by Jack Kimball of Cardservice International (CSI). containing information on accepting credit cards, debit cards and other non-cash forms of payment.
Pantone Fashion Color Report – Spring 2009
Bright colors return to the top 10 list for spring ’09, as designers incorporate vibrant pops into their collections, yet temper the vibrancy with deeper, translucent or neutral tones.
Search Engine Rankings
Customer satisfaction rankings of popular portals, search engines and news sites.
Search Engines Demystified
Explains the different between a search engine and a direction, describes the parts of a search engine, how they rank pages and recommended submission sites.
Successful Website Design
"KISS Your Customers If You Want Them Back" By Bryan Eisenberg
Trade Show Tips
How to Improve Your Trade Show Marketing: Staff, Booth & Sales Lead Tips
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